5 Common Newbie Marketing Mistakes

In the field of marketing, there are plenty of opportunities for success, but there are also plenty of crucial errors that can be committed.

From going over your marketing budget to not seeing any return on your campaigns, there are some factors to consider before you dive headfirst with your advertisements and promotions.

Here are some common marketing mistakes that you should avoid doing when trying to pull in new or existing customers.

Being Too Aggressive With Your Ads

Put yourself in your audience’s shoes for a moment. Imagine that you’re checking your email one day and you see that you’ve got twenty notifications from your promotions inbox. One would think that it’s great having so many coupons available from all of your favorite stores. Upon clicking the tab, however, you are horrified to see that they are all from the same store.

Not only does this clutter your inbox, but it also gives off the impression that this business is desperate for people to buy their products or services. It’s the same as seeing multiple “now hiring” signs all over the windows of a fast-food restaurant or retail store. It’s just not a good look overall.

Try limiting your email promotions to once every couple of days and save the daily content for social media. That’s generally where people want to see more updates than normal.

Not Reaching The Right People

If your business is selling makeup and your target audience is 18-25-year-old women, it’s going to raise some eyebrows when 30-45-year-old men are somehow receiving your ads in their inbox or seeing them on their social media.

One way you can ensure that you reach your audience is by enlisting the help of influencers. Those who watch specific people on YouTube or Instagram or others often are more likely to buy whatever product they are using if it is in line with their overall image or brand.

Google Ads also offers targeted options when you utilize their services. Just make sure you set the correct parameters before you send them off into cyberspace.

Not Doing Proper Research

Even when you’ve managed to narrow down your target audience, there is still the question of what social media platform they most use so that they are more likely to see your advertisements.

Maybe social media isn’t the best avenue for your target audience (though you shouldn’t rule it out completely), and you need to explore more traditional means like sending coupons through the mail. Think of this as running a series of experiments to see which campaign bears the most fruit before you start pulling all of your efforts into one focused campaign.

If you spend your budget focusing too much on one platform and you’re not seeing any return, you’ll end up in a bit of a pickle.

Losing Repeat Customers In Exchange For New Ones

While having high numbers of new customers on your side is desirable, it isn’t a water-tight strategy.

It’s a well-known fact that 80% of profits come from existing customers, while the rest comes from new ones. New customers can come, buy one product, and then be satisfied before going off in search of something else for next time.

Treasure the customers that keep coming back. You can even offer physical or digital stamp cards for each time they come back to buy something from you, resulting in a free product after a certain number of stamps.

Be Methodical And Logical In Your Planning

The worst thing that you can do for yourself as a marketing strategist is to rush a campaign and not put enough thought into it.

Take the time to do proper research, narrow your target field, and really think about how to make your product stand out from the rest and addressing the call to action for consumers. Slow and steady will surely win the race.