Marketing Tips For Small Software Businesses-Surviving A Global Pandemic

Most people had the thought that never in their lifetime would they have to deal with a major health crisis that would turn the world upside down.

There has been so much uncertainty, stress, and overall frustration that has occurred because of the global pandemic, but it doesn’t necessarily mean that your business has to suffer as much as others project it might.

Here are some marketing tips that you can execute so that your client, as well as you and your coworkers, will have one fewer thing weighing down on their minds.

Embrace Video Conferencing

Before, video conferencing was usually done when clients from far away would schedule a meeting to discuss how best they want to design a website or what kind of code would work best for their app. Now, it has become a necessity for everyone to keep informed about day-to-day business practices from the comfort of their home (or office if you’re back to conducting business in person).

There are plenty of different platforms that have risen from obscurity and helped businesses stay connected. These platforms include Zoom, WebEx, Slack, and many more. Screen sharing software is included to help those who seek to inform and explain their services when they can’t do it in person.

Software companies have a reputation to uphold when it comes to dealing with other people’s software, so the savvier you can get with these video conferencing apps, the better it will look for your business. All that’s left is to pray for a stable network connection, as engineers know that tier livelihood depends on it.

Increase Communication

With all of these video conferencing and instant messaging applications at your disposal, there’s no reason why you can’t use this opportunity to up your communication game.

All of the uncertainty in the world can weigh heavily on people’s minds and impact their mental health, so they are very appreciative of frequent and consistent updates, as well as having the feeling of someone reach back to them promptly when they send a message.

Things can move pretty fast in the software development world, so that’s why it’s extra important to keep your team and your clients updated.

Utilize PPC Ads

Now that people are spending more time online now than ever before, it creates a perfect opportunity for you to get your marketing campaigns out where thousands, maybe even millions of people can see them.

Pay-per-click ads (PPC) are a way to help your company and relevant information about a service you provide that people might be looking for gets pinned to the top of the search results. Every time someone clicks on one of these ads and goes to your website, you will have to pay a small fee in exchange for the new traffic.

The benefit of doing this, however, is that you’ll be making more money as a result of people coming to your site and buying your software. That way, the fees you’re paying to the search engine will be pennies in comparison to what you are now earning for your business.

Turning Bugs Into Features

As farfetched as it may seem at first, the pandemic can impact your business in more of a positive way. If you input these tips into your business practices and stay strong in the face of uncertainty, developers will recognize that and be more likely to continue their business with you and tell their colleagues and friends about your business.

The code you need to succeed is right here in front of you. It’s up to you whether you are going to click “Run” or leave it hanging in the program.