The Ultimate E-commerce Resources For Small Business Owners

With e-commerce sales steadily rising within the past couple of years, one might assume that it’s easy to assert your place among the successful businesses that are conducting sales online.

For small business owners, however, it can be easier said than done. Even if you are selling your product through a major marketplace like Amazon, building your presence on the platform is a major component to gaining traffic to your product page.

Here are some of the best e-commerce resources for small business owners who want to gain tips from those who have been in their shoes and have found solutions for some of the same questions that you may be having.

Shopify

Shopify is one of the biggest platforms that let people set up their shop online and sell their product, and it houses a blog full of informative articles for entrepreneurs.

If you’re looking to sell artwork online, there’s an article for that. If you need marketing tips for customers who have already been giving you business for some time, there’s an article for that. For those who are looking to take better pictures of their product, you guessed it, there is an article for that too.

Shopify recognizes that businesses come to sell products to all different types of niches, so no matter what you’re looking to market or sell, it’s more than likely that you will be able to find some quality advice there.

Kissmetrics

There are a lot of different components that need to be considered whilst managing an online store such as customer retention, conversion, and market positioning just to name a few.

Kissmetrics has a blog that outlines each one of these aspects of online business, including many more. They break down complicated practices and explain them so that the average person who knows nothing about metrics or analytics can understand them more easily.

Having this resource available makes it so that you don’t have to run out and go to business school to learn about marketing strategies and website visitor tracking.

The Fizzle Show

While there are many different blogs out there that can provide answers, auditory learners can find a credible resource in e-commerce podcasts.

One credible podcast that caters to entrepreneurs with ambitions of all shapes and sizes is “The Fizzle Show”. They feature a lot of qualified instructors who give tips and lessons on creating your own blog for your business, optimizing your business pages, and much more.

Many small business owners who listen to these podcasts have shared raving reviews on how much they have helped them grow professionally and have provided great insight into the ups and downs of running your own business.

E-commerce Analytics

If you’re looking for an in-depth guide on e-commerce analytics, then this book by Judah Phillips, a successful entrepreneur and management consultant, may be for you.

Some of the topics he covers in his book are helping those new to the scene understand what e-commerce really is, analyzing customer behavior, and marketing analytics. Even if you find answers to some problems in only one of these chapters, it is a book that you should look into adding to your bookshelf, possibly next to “Small Business For Dummies”.

With raving reviews on Amazon from CEOs and the editor-in-chief of Shopify, you’d be doing yourself a disservice if you didn’t crack it open for at least a preview.

Grow Your Network

If you’re still looking for tactics that will work for you and your business, always consider expanding your network and talk to other businesses who may be struggling, or even better, who have found some success and share strategies.

It’s typically best to reach out to those who are selling something completely different from you so that they don’t feel like they’re spilling company secrets. Sometimes, working together can produce more fruitful results rather than just suffering on your own and giving up before you’ve even started.